My name is Michael Frymus, and I love shooting lifestyle photography.

Originally based just outside of Toronto, Canada, but often travelling the world creating content for various international brands, businesses, and individuals.


My niche and artistic style can be described as being clean, vibrant, and minimalistic, with a focus on creating content in the outdoors. I am happiest when I am working on a project or with a client and I am surrounded by nature. Which is why I love shooting projects that involve the outdoors; hiking, camping, kayaking, or exploring new lands.

I started learning photography in 2010 and quickly moved into filmmaking, learning in College about the importance and techniques of cinematic lighting. I create my work based on the natural light look, working carefully to light my shots whether for photography or videography in the most realistic way possible.

​In addition to photography, I shoot video campaigns. Being skilled in both crafts gives me an upper edge for clients who are looking for both, or either photo or video assignments.


Wherever I may go, I am always accompanied by my camera, documenting the journey in search of the most beautiful scenery and natural wonders.

Selected Clients

MasterCard   |   BMO   |   TD Canada   |   7-Eleven   |   Crunch Fitness   |   Sunny Morning   |   Home Sweet Hope   |   Victory Charity Ball   |   Rosewater Spa   |   Anderson Process

Boots & Hearts   |   Bud Light Dreams   |   Ever After   |   Hewz Canada   |   S-Trip!   |   The Works   |   Triumph Construction   |   Angew Restoration Project 

Triovest Operations  |   TheExtraMile

NuuSol footwear brand campaign outdoor algonquin park camping photoshoot www.mfvisuals.ca


Michael was very professional and easy to work with. He took absolutely fantastic product/lifestyle photos in the exact scenery that we were looking for. He exceeded every deadline, and delivered a full set of pre-edited content that we use on our website, social media, and b2b marketing and sales materials.


—  Taylor, Sales & Brand Development

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michael frymus instagram www.instagram.com/michaelfrymus